Using a Luxury logo design can be an effective way to display the values of your brand or company through your corporate identity. Throughout the last century, there have been thousands of luxury brands that have launched, with only a few lasting the test of time and establishing their presence in the market.
Luxury brands logo design can be used on a wide variety of high-class brands. A luxury brand’s logo design provides a sense of grandeur and extravagance in the corporate identity of the company or brand. Your corporate identity matters. It’s the way that your target niche identifies you from the competitors in your marketplace. Your corporate identity also creates a visual reference to the feelings consumers associate with your company or brand’s product or service.
Behind every luxury brand, there is a distinct, recognizable logo that embodies the spirit of sophistication, excellence, and class. Here is the inspiration for 5 of the world’s top brands and their luxury logo design.
#1 The ‘Spirit of Ecstasy’ by Rolls-Royce
English sculptor and designer Charles Sykes created the first sculpture of ‘The Spirit of Ecstasy’, for the automotive pioneer, John Walter Edward Douglas-Scott-Montagu, the second Lord Montagu of Beaulieu. The sculpture was modelled after Eleanor Velasco Thornton, the Lord’s secret love interest. Today the ‘Spirit of Ecstasy’ is an iconic symbol of power, wealth, and class.
#2 The Prada Rope Emblem
Prada was named as the official tailors to the Italian Royal family in 1919. The House of Savoy’s coat of arms is used in their logo and tied together by the iconic rope that draws in the periphery of the luxury logo design.
#3 The Crown of Rolex
Rolex was founded in 1903 by Hans Wilsdorf and Alfred Davis. They created a company slogan ‘A crown for every achievement’ and tied it together with the inclusion of a crown as their luxury logo design. The Rolex Crown symbolizes perfection, prestige, and victory.
#4 The Ferrari Stallion
The story of the prancing stallion was only ever revealed once by Enzo Ferrari. The stallion was painted onto the fuselage of a fighter plane owned by Francesco Baracca. In appreciation for Francesco’s parents request, Enzo agreed to use the Stallion as the logo for Ferrari and he chose the canary yellow background to represent the color of Modena.
#5 Ralph Lauren’s Polo
The Polo player logo was first used in a range of women’s suits in 1970. Ralph Lauren wanted the Polo brand to convey a sense of style and elegance. It was the original reason why he selected the name ‘Polo’, to represent the sport of the elite and enhance their lifestyle with selected luxury fashion.
Creating a Legacy of Luxury for your Brand with a Professional Logo Design Company
If you want your brand to have a legacy of success, you need to work with a custom logo design company. Professional graphic designers will have the experience and expertise you need to create luxury logo designs that embody the values and image of your brand.
View the luxury logo design portfolio of design companies and compare their work and the success of their past clients current brand image and luxury logo design. Professional design services will arrange a complete package that covers a luxury logo design for your website, social media, products, and services.
It helps to bounce off your design ideas with professionals that understand the technicalities and principles of luxury logo design. Arrange a consultation and discuss how you can design a luxury logo design that works for your brand.